Open positions
  1. Brand MarketerYou do marketing for several brands in several markets at once — by building a machine: a team of AI agents does the repetitive part, you keep the judgment.Ho Chi Minh City, Vietnam · Full-time
  2. Product EngineerYou work out with the operations team what's worth building, then build it alongside people who build the new way — each running their own team of AI agents, nobody typing line by line with one assistant. Nobody hands you a spec.Ho Chi Minh City, Vietnam · Full-time
  3. Support EngineerStudents welcomeThe operations team calls you first when something doesn't work — and when they need a small thing that doesn't exist yet: a landing page, a tool that pulls data out to print. You fix it, build what's missing, or show them how to build it themselves.Ho Chi Minh City, Vietnam · Full-time
Five values

“Do I want to be held to these things every day?”

What we make and sell is a way of thinking, not hours. When the product is a way of thinking, culture isn't the soft wrapping around the work — it is the production line. So every item below has to be something a person can fail.

  1. 01

    Own it, decide ithigh agency

    Own it — own the result, even when nobody handed it over. The sentence “that's not my job” doesn't exist here.

    Decide it — hearing “no” is the next question, not the end.

    Here it does NOT mean
    Doing whatever one likes. There are three kinds of “no” — truly forbidden (stop, ask) · truly hard (price it) · nobody has tried (break it) — and agency is telling the three apart. The right to decide comes with a duty: report back — what was decided, and why.
    truly forbidden · truly hard · nobody has tried
    A situation to test against

    Something is broken, it isn't in the job description, and nobody asked. · Someone who has been here longer says “that can't be done”.

    What falling short sounds like

    “This one waited for my decision — and it was in the nobody-has-tried category.”

  2. 02

    Say it straight — take it straightradical candor

    Say it straight — say what is actually thought, with empathy and respect, but without sugar-coating.

    Take it straight — be steady enough to receive a hard piece of feedback without shrinking, without defending, without holding a grudge. The second half is the hard one in Vietnam.

    Here it does NOT mean
    Being rude, or criticising for the pleasure of it. Straight about the work, not about the person.
    Say it straight · Take it straight
    A situation to test against

    Someone three years more senior proposes a plan that is clearly wrong, and the whole room is nodding.

    What falling short sounds like

    “You talked around it.” — or — “You couldn't take it, so next time nobody will dare speak up.”

  3. 03

    Argue, then commithave backbone; disagree and commit

    Before the decision: disagreeing means an obligation to argue. No compromising for the sake of harmony.

    After the decision: commit fully, including to the decision that was argued against. No going through the motions, no quiet sabotage, no saving up an “I told you so”.

    Here it does NOT mean
    Arguing forever. A debate has an end. Once decided, it reopens only on genuinely new information.
    commits
    doesn't commit
    argues
    doesn't argue

  4. 04

    Let go, change shapeembracing change

    Let go — of what was built with one's own hands, once it stops being right. And of what the company already has. Process accumulates like scar tissue.

    Change shape — this company will change shape many times. Personal inconvenience is something to look past.

    Here it does NOT mean
    Being a yes-man. Minds change on new information, not because someone spoke louder. The yes-man changes with the person; “let go, change shape” changes with the facts.
    Let go · Change shape
    What falling short sounds like

    “This has been broken for three months — you're keeping it because you built it.”

  5. 05

    Do it, pass it onshow your work

    Doing it is the minimum. Passing it on is what we pay for.

    A capability has to live outside its owner's head — others can walk the same road again.

    Here it does NOT mean
    Documenting everything. Note-taking is not a virtue. What must be left behind is the reasoning: what was decided, and why.
    Doing it · Passing it on
    The test

    Leave tomorrow — can anyone carry on?

    What falling short sounds like

    “You decided right, but nobody knows why — in six months we'll be working it out from scratch.”

Open positions ›

How we hire

Talent over experience. We hire for long-term impact, so we take people with high raw ability and little experience, and hand them an unusually large share of responsibility.

We need people who can define the requirement from an ambiguous description, not people who simply take the assignment. No degree required; years of experience aren't counted.

What we measure when hiring
  1. 01learning speed
  2. 02turning mess into requirements
  3. 03systems thinking
  4. 04agency
  5. 05taking a blunt critique

Do I believe every point above, taken as a whole, is right — and do I want to be held to it every day?