Everything Futurelastic Corp does turns on one thing: when the mechanical part of knowledge work gets cheap, value moves to whoever knows what to ask for. That isn't true of one company only.
How does a company — or a whole country — use AI to create added value?
Knowledge work is splitting in two, and the halves are moving in opposite directions:
The familiar reflex: new technology → open classes on the tool → issue certificates → done. It was right for every previous wave. This time it's wrong — because the tool is the cheapest thing in the equation, and anyone can rent it on the same terms.
Teach everyone to master something that is free, and still nobody creates added value.
Knowing what is worth doing, and knowing why.
Whoever clears that barrier finds this era wider than any before it.