About Futurelastic

Futurelastic goes inside a partner's business and stays there, working with them. What we bring in is a way of thinking; software is the shape that way of thinking has to take to run every day, including when we're not standing next to them. Operations and marketing are the two doors we usually walk in through — but inside a business, no door leads to a small room. Anything a business has to do over and over is material.

What this job is

You do marketing for several brands at once: a chain of Vietnamese restaurants in Japan, a coffee brand, and the brands still to come in other markets. You do it by building a machine — our team of AI agents and our automated video production line do the repetitive part; you keep the judgment: who this brand is, who it speaks to, and what is actually selling.

Said up front, to save you time

There's a lot of work here, it moves fast, and it's hard — it's not for everyone, including two kinds of good people:

The one who just wants to make it beautiful. Every piece of content here has to answer: which number does it move.
The one who wants one channel, one brand, for good. This week you write for office workers in Tokyo, next week for coffee drinkers in Ho Chi Minh City.

A few examples of what you'll do

Measure, then stop. Every week you look at the numbers: which post brought customers to the restaurant, which promo code got used. You stop what isn't working, even when it's beautiful.
Understand the customer before you write. Read the reviews, read the sales, go to the restaurant and watch what people order — a campaign starts from "why do customers come back", not from a mood board.
One story, several markets. Have agents build twenty versions for three channels and two markets; you pick three, and you can say why.
Turn real footage into content every day. Cutroom finds the shots and cuts the rough version; you set the criteria and decide which one goes out.
Write the way you work into rules for the machine. Brand voice, approval criteria, brief templates — so next time the agent gets it right without you standing next to it. That's what we pay for, not the number of posts.

What we look for

We hire talent, not years — you may be fresh out of school, or never have held a job. We look at how you think:

You work with AI every day, and you catch its mistakes — the version that reads smoothly and is wrong is the most dangerous one.
You learn fast. Last week you didn't know it; this week you've built it.
You have taste, and you can explain it — why this version beats that one, with reasons other people can check.
You know what the machine can do and what has to be shot for real. The dish on the screen has to be the dish the customer gets.
You can take a blunt critique — and say it the same way to others.

What we offer

A team, not solitude. You work with the people building Hangar (an automated software production line) and Cutroom (an automated video production line), and with the operations team — in the Ho Chi Minh City office, in the field, on site at customers.

Big responsibility, early. You're the first person building this function — do it well, and the one leading the team later is you.

A large AI budget, paid by the company. Claude, ChatGPT, Grok and more — our best people run 4–5 Claude Max accounts or the equivalent.

Pay for how you think, not for how many years you've worked. VND 14–28 million a month (gross) — the low end for someone just starting, the high end for someone who has already built a machine like the one in this posting.

How we choose

Apply below this posting: your CV (PDF) and three questions. Then a short test with problems you haven't seen before — to see how you think and learn. The final round is one real day of work, paid, on one of our real brands.

Invent or embellish an achievement and you're out. We don't make an offer until we're sure, so this position may stay open a long time.

Before you apply

Read how we work — before signing, not after. Do I want to be held to these things every day? If yes, we want to meet you.

Brand Marketer